Digital Marketing & Business Development Leader
This is a full-time position. We are looking to hire a skilled Digital Marketing & Business Development Leader.
Department: Marketing & Sales
Project Location(s): Cairo, Egypt
Education: Bachelor degree
Compensation: TBD
Responsibilities
- Lead and manage a high-performing digital marketing team, providing guidance, support, and fostering a collaborative work environment.
- Develop comprehensive digital marketing strategies aligned with the overall business objectives, incorporating a deep understanding of company services and target audience.
- Oversee social media channels, develop engaging content, and implement campaigns to enhance brand visibility, drive engagement, and generate leads.
- Create compelling and effective marketing content, including blog posts, articles, and promotional materials, to support brand messaging and attract the target audience.
- Utilize strong sales acumen to develop and implement strategies that drive revenue growth, customer acquisition, and market expansion.
- Conduct market research to identify opportunities and challenges, staying abreast of industry trends, and providing actionable insights to inform marketing strategies.
- Open new markets for consultation business through effective networking, partnerships, and identifying business development opportunities.
- Implement and enhance personal branding strategies to establish a strong online presence and credibility within the industry.
- Contribute to the development and maintenance of a consistent and compelling brand image through effective personal branding and corporate brand strategies.
- Drive the expansion of the consulting business by identifying and capitalizing on new business opportunities, partnerships, and innovative marketing approaches.
- Monitor and analyze the performance of digital marketing campaigns, utilizing data-driven insights to optimize strategies and achieve key performance indicators (KPIs).
- Stay updated on emerging technologies and trends in digital marketing, integrating innovative tools and techniques to enhance campaign effectiveness.
- Build and maintain strong relationships with clients, ensuring satisfaction and alignment with their business objectives.
- Implement a culture of continuous improvement within the digital marketing team, fostering innovation and staying ahead of industry best practices.
- Effectively manage and allocate budgets for digital marketing campaigns, ensuring efficient use of resources and maximum return on investment (ROI).
Requirements
- Bachelor’s degree in Marketing, Business, or related field. Master's degree is a plus.
- 5 years in digital marketing, specializing in B2B and consultancy.
- Proven track record in developing and executing digital marketing strategies.
- Strong leadership, interpersonal, and communication skills.
- In-depth understanding of sales principles, driving revenue growth.
- Proficient in managing business-oriented social media channels.
- Experience in creating and executing social media campaigns.
- Strong writing and content creation skills.
- Proven experience in developing effective marketing content.
- Ability to conduct thorough market research and analysis.
- Track record in opening new markets and identifying business opportunities.
- Success in personal branding strategies.
- Experience contributing to brand image development and maintenance.
- Proficiency in data analysis, deriving actionable insights.
- Experience using analytics tools to measure campaign performance.
- Stay updated on emerging technologies and digital marketing trends.
- Ability to integrate innovative tools and techniques with strong client relationship management skills.
- Ability to understand and align with client business objectives.
- Proactively seek innovative approaches and stay updated on industry best practices.
- Experience in effective budget management for digital marketing campaigns.
- Ability to maximize ROI and optimize resource utilization.
- English proficiency is a must.
Benefits
- Social Insurance
- Medical Insurance