Content Marketing Leader
Are you a creative and strategic thinker with a passion for storytelling? We are searching for an experienced Content Marketing professional to join our dynamic team. As a Content Marketing, you will play a vital role in developing and executing our content strategy to drive brand awareness, engage our target audience, and generate leads.
Responsibilities
- Develop and implement a comprehensive content marketing plan that aligns with our overall marketing objectives
- Create high-quality, engaging, and relevant content across various platforms including blogs, social media, website copy, email campaigns, case studies, and more
- Collaborate with internal stakeholders to identify and understand target audience personas and develop content that resonates with them
- Conduct thorough research on industry trends, competitor analysis, and customer insights to inform content strategy
- Manage the content calendar ensuring timely delivery of content while maintaining consistency in tone of voice and brand guidelines
- Optimize content for SEO to improve organic search rankings and increase website traffic
- Analyse key performance indicators (KPIs) such as engagement metrics, conversion rates, and lead generation to measure the effectiveness of content marketing efforts
- Stay up-to-date with industry best practices and emerging trends in content marketing to continuously improve our strategies
Requirements
- Bachelor’s degree in Marketing, Communications or related field (Master’s degree is a plus)
- Proven experience in content marketing or related roles with a strong portfolio showcasing successful campaigns
- Excellent writing skills with the ability to create compelling and persuasive copy across different formats
- Familiarity with SEO best practices and keyword research tools
- Adept at using various analytics tools to track performance metrics
- Strong project management skills with the ability to handle multiple projects and meet deadlines
- Ability to collaborate effectively with cross-functional teams and communicate ideas clearly
- Passionate about staying ahead of industry trends and continuously learning
Project Location(s): Cairo, Egypt
Education: Bachelor degree
Compensation: TBD